The brand presents “Never-Ending Wool,” a campaign commemorating the quality and sustainability of our wool knitwear and half a century of collaboration with The Woolmark Company, the global authority in the world of wool.

In the video campaign, the collaboration between United Colors of Benetton and The Woolmark Company is represented through an allegory: the camera shows a group of women standing next to each other and reveals that – although different in outfits, poses and hairstyles – they are actually the same person.

It is a reference to the durability of Benetton pure virgin wool clothing, which is handed down from generation to generation and boasts a potentially infinite life cycle. Indeed, wool is resistant to odors, durable over time, resists many washes and can be easily recycled.