THE HOPE
PROJECT
AN EXTRAORDINARY JOURNEY
IN SEARCH OF HOPE
There are those who hope to have a great career and those who hope to win the lottery. Those who want to go to Mars and those who want to stay on the sofa all day long. There are those who hope to buy a house, to live to be a hundred, to soon embrace the people they love.
In a difficult period, in which it is vital to be able to look to tomorrow with optimism, we here at Benetton set out a journey in search of hope. To find it, we will not lock ourselves in libraries or government offices, We will hit the streets, squares, beaches, and ask the people we meet to tell us the beautiful things they expect from the future.
